Make Life Better Through the United Way Campaign
The 2025 River Region United Way Campaign officially kicks off on August 7, and this year’s theme says it all: United is the Way. When we come together as a community, we can achieve more than any of us could alone. That’s the heart of our annual campaign—bringing people, businesses, and organizations together to tackle real challenges and create lasting solutions across the River Region.
Join us on Thursday, August 28 at The Nest: A Taste of Spirit at the Alabama State University (ASU) Stadium for the 2025 Kickoff celebration from 5-7 p.m. CT!
Each year, businesses and individuals across the River Region join the campaign to create meaningful change. Whether you’re part of a large corporation or a small business, you have the power to uplift local families, strengthen neighborhoods, and support essential programs that improve lives every day. Watch our 2024 Campaign video below to learn more about our mission and the people we help right here in your community.
Through the United Way Campaign, we invite people to join us in Making Life Better for Everyone in our communities.
It only takes one individual to make a difference, but when many people come together with hope and determination, we can shape a brighter tomorrow for us all. United is the Way.
Workplace Giving
A strong community is defined by how much it cares for every person who calls it home. Here in the River Region, we are fortunate to have a group of compassionate leaders who believe that no challenge is too great when we come together.
These individuals don’t just talk about change—they make it happen. Through their generosity and unwavering support, they set the tone for others to follow, building a foundation that allows United Way to improve lives across our community. Their leadership, compassion, and commitment help ensure a better quality of life for everyone in the River Region.
What Is Workplace Giving?
Workplace giving is a simple, convenient way for employees to donate to causes they care about—directly through payroll deduction. Employers and employees alike can get involved by launching a United Way campaign at their workplace. It's one of the most powerful ways we raise support for health, education, and financial stability initiatives in Autauga, Elmore, Lowndes, Macon, and Montgomery counties.
Our team works with more than 400 local worksites—including schools, hospitals, nonprofits, corporations, and small businesses—to make giving easy, meaningful, and fun. We’ll provide tools, training, and support every step of the way.
Why Run a Campaign at Your Business?
A United Way campaign helps unite your team around a shared purpose—giving back to the place you call home. It boosts employee morale, builds stronger teams, and gives companies a way to demonstrate community leadership.
No matter the size of your business, your support makes a meaningful difference for people in need throughout the River Region.
Here’s what we bring to every workplace campaign:
- One-on-one planning with United Way staff
- Tools and templates to simplify your campaign
- Leadership giving program strategies
- Custom presentations for your team
- Recognition for participating companies and employees
Ways Your Company Can Help
There are many ways to support the campaign:
- Launch an employee giving campaign
- Give a corporate donation or match employee gifts
- Pledge a portion of product or service sales
- Encourage staff to volunteer with local agencies
- Take part in the Loaned Executive Program
But What If We’re a Small Business?
Every contribution matters. Whether you raise $100 or $10,000, your campaign supports programs and services right here in our community. We tailor campaigns to your team, so they’re easy to run and don’t require a lot of time or resources.
Most campaigns run for just two weeks. All we ask is that you give us a chance to speak to your team—whether during a staff meeting, lunch-and-learn, or another opportunity—and we’ll handle the rest.
Can I Choose Where My Donation Goes?
Yes. Donors who give $100 or more may designate their gift to one of River Region United Way’s affiliate agencies or focus areas. Designated gifts are subject to a 10% processing fee.
Let’s Create Collective Impact
The United Way Campaign is about Collective Giving for Collective Impact. Together, we can make sure families have access to food, housing, education, health care, and opportunities to thrive.
Join us. Be part of the 2025 campaign. Because United is the Way.
Contact us to learn how to start a workplace campaign or support the River Region United Way through giving.
Need Help Getting Started?
We’ve put together a Campaign Toolkit to make it easy for you to support the United Way in your workplace. Whether you're planning events, sharing our message, or encouraging others to give, you'll find everything you need right here.
Click here to explore the River Region United Way Campaign Toolkit
